While videos can be a visual treat, the audio you have adds up to the experience. With that being said, when it comes to editing your video and including voiceovers, you must consider a plethora of elements to ensure you choose the right voice for your content.
Certain inflection and vocal traits can make a person's voice recognisable. For this reason, big companies often work with celebrities for their voice overs to help reel in the masses to try their products and services. By doing this, they get to maximise their reach and take their campaigns to the next level.
However, if you don't have a hefty budget, unlike these big-time corporations, knowing a voice that works for your brand can already make a huge difference for your video campaigns. Of course, a creative video production company can help you figure out these factors so that you can choose the best vocal artist for your video.
What is a Voice Over, and How Does it Benefit My Brand?
Voiceovers are meant to inform, instruct, and trigger emotions that will help bridge the gap between the screen and the audience. When coupled with stunning visual components, it only amplifies the campaign's overall message, providing you with better marketing numbers and sales yields.
When you choose the right voiceover artist, you get to inject authenticity into your brand, allowing you to convey your values and personality to help tap the right audience. In that regard, it's worth working with the right creative video production company so you choose the best tone for your content.
Why are Some Voiceovers Better than Others?
There are many things you need to consider when it comes to voiceovers. With that, you need to pay close attention to your artist's speech—is their tempo right? Are they following the right cadence? Does their tone dictate the message?
For example, when you're selling healthcare products or services, you want to make sure that your voiceover is serious and has a respectable tone. This is because you want to educate your audience, and having a clear style and eloquence will help take the message across.
Establishing conduct, codes, and regulations require a direct, authoritative voice, so that's something you need to consider when dealing with serious business sectors. On the other hand, if you're doing a fun and quirky campaign, it's best to choose refreshing voices with higher tones and upbeat personalities to pull in the right audience.
With all of these in mind, you need to make sure that you're hiring an artist with the right age, gender, and dialect who can encapsulate the "character" you need for your brand. This will help take your message across and bring in the right leads to your business.
The Bottom Line: Work with the Right Creative Video Production Company so You Can Ace Your Voiceover Elements
Video campaigns are a visual treat, but to take it to the next level, you need the right audio, and that doesn't only mean your background music and effects, but your voiceover as well. With that being said, it's worth working with a creative video production company, so all elements are covered to get a compelling video for your brand.
How Can We Help You?
Nowadays, you need fresh and interesting videos, and with that, you need to work with a team that can provide you with impressive content that will help you hit your goals.
Aiden Van Nielen is a freelance videographer in Adelaide that offers videography services that will instantly wow your audience. If you're looking to showcase your products more authentically and what to take your business to the next level, reach out to him today!